A UI/UX Case Study

Role: UX Researcher, UI/UX Designer

Platform: PC

Timeline: Feb 2024

About

The primary objective of this project was to enhance the user experience, with a specific focus on optimizing the user flow regarding the bidding process while ensuring minimal deviation from the existing website.

Research

Objectives

Determine key user pain points
Pinpoint the areas where users are getting stuck or confused
Identify the factors contributing to user confusion
Assess user's perception of the current website

Usability testing along with 1-on-1 Interviews were conducted as primary research with 6 participants, all of whom were between the age range of 18 - 42 with a 5:1 male to female split.

Observations

Ineffective loading indicators leading to lack of clear feedback
Insufficient visual feedback from on screen elements
Unintuitive navigation bar
Absence of clear confirmation pop ups after completion of tasks.

User Flow

The proposed user flow outlines the journey of a first-time buyer who is not registered, with the primary goal of placing a bid on a specific item.

Paper Wireframes

TYPOGRAPHY

Helvetica Neue

H1 45px H2 32px P1 24px P2 18px

ICONOGRAPHY

Design System

The redesign of auction.io introduces a change in the visuals of the website while keeping true to the original design system.

COLOUR

#FFFFFF

BUTTONS

Base

Hover

#DBCCD3

#711749

#000000

Mockups

Design Process

I followed the 5 stage design thinking model which is a user centered, iterative problem solving approach. The stages of this design thinking model are as follows:

1.Empathize 2.Define. 3. Ideate. 4.Prototype. 5.Test

Design Toolkit

Figma

Lucidchart

Prototype

Let's get in touch!

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